
This handy periodic table provides a high level of all the most important variables to keep in mind when constructing and managing AdWords campaigns. Download your copy of the AdWords Periodic Table Market Taking time to understand your customer and the intent behind their searches will help you design a more relevant and better performing campaign. Mc: Customer You should take the time to understand who your customer is, what problems they are trying to solve, and how you can help solve those problems. Without this understanding it’s very difficult to use AdWords strategically by advertising to specific traffic types,…