The periodic table of AdWords

By | AdWords Best Practices, AdWords Essentials, Infographic | No Comments

This handy periodic table provides a high level of all the most important variables to keep in mind when constructing and managing AdWords campaigns. Download your copy of the AdWords Periodic Table Market Taking time to understand your customer and the intent behind their searches will help you design a more relevant and better performing campaign. Mc: Customer You should take the time to understand who your customer is, what problems they are trying to solve, and how you can help solve those problems. Without this understanding it’s very difficult to use AdWords strategically by advertising to specific traffic types,…

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AdWords Glossary

By | AdWords Essentials, PPC Glossary

Account Refers to a business relationship with Google’s AdWords service. An AdWords account is required for the AdFury Service. Signing up for Google AdWords and launching campaigns is free. You only pay when someone clicks your ad to visit your website, or calls you. Ad Budget Your ad budget enables you to control how much you spend through an AdWords account over a given period of time. When you AdWords spend reaches the budget, Google will stop serving ads for the remainder of the budget period. Ad Delivery A setting that determines how quickly you want Google to use your…

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