Unbounce landing page analyzer integrated directly within AdFury

By | AdWords Best Practices, Landing Pages | No Comments

AdFury helps marketers ensure they have a dedicated landing page for every one of your ad groups. These landing pages can automatically reflect any aspect of your campaign, ad copy, headlines, campaign for sending your paid traffic. By creating these landing pages you are already way ahead of the game, but the job isn’t over yet. You need to ensure that your landing page performs. And I know you are going to measure performance using standard measures like conversions and landing page quality. But there’s a lot more you need to understand about your landing page: Is my copy well…

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AdWords best practices: How to name and organize campaigns

By | AdWords Best Practices | 2 Comments

You can name your campaign anything you wish, but using a naming convention  can make it easier to keep track of the campaign. Without a naming convention, things can get confusing If you don’t create a naming convention, you’ll wind up making up a name off the top of your head each time. This can seem reasonable at first but will have some painful consequences down the road. For example, if you are working on a campaign for Aperture Interactive you might name your campaign “Aperture Interactive.” So far so good. Sometime later on you decide to do some A/B…

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seven deadly sins of adwords

The Seven Deadly Sins of Adwords

By | AdWords Best Practices, Infographic | No Comments

Yeah, verily we tried to have a little fun with this one. Here’s a compendium of all the most woeful and lamentable activities conducted by AdWords marketers, most of whom know better but are naughty anyway. Download your copy of the Seven Deadly Sins of AdWords Please do share this by clicking the social media buttons above. And tell us what you think! Did we miss any good ones?

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The periodic table of AdWords

By | AdWords Best Practices, AdWords Essentials, Infographic | No Comments

This handy periodic table provides a high level of all the most important variables to keep in mind when constructing and managing AdWords campaigns. Download your copy of the AdWords Periodic Table Market Taking time to understand your customer and the intent behind their searches will help you design a more relevant and better performing campaign. Mc: Customer You should take the time to understand who your customer is, what problems they are trying to solve, and how you can help solve those problems. Without this understanding it’s very difficult to use AdWords strategically by advertising to specific traffic types,…

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Avoiding spam without CAPTCHA widgets

By | AdWords Best Practices, Landing Pages | 2 Comments

You’ve put together a beautiful landing page, and it’s generating conversions for you like a well-oiled machine. All is humming along wonderfully except for one small fly in the ointment: spam. Bots are filling out your form, clogging up your CRM with spam, and making themselves a nuisance. What to do? The most common way to evade spambots is the CAPTCHA test. You know the ones; they try to get you to prove you’re not a robot by typing in the letters and numbers seen in a distorted image. More recent versions of CAPTCHA are a bit more sophisticated; they…

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Identify and advertise to your best leads based on video consumption

By | AdWords Best Practices | No Comments

Among the most powerful features in AdWords is the ability to target advertising exclusively to people in a specific audience. This can be especially useful for b2b companies with complex sales cycles, who can target advertising to people in each stage of the sales funnel. There are many ways to build an audience to target with specialized advertising. In this post we’ll discuss one of them, an audience made up of people that have watched a certain amount of a video (say 50% or more). Targeting based on video consumption is useful because many businesses use videos to communicate their…

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Dynamically customizing ads using spreadsheet data

By | AdWords Best Practices

In recent posts we’ve discussed techniques that automatically adjust ad copy to serve smarter, more relevant ads. Examples include a timer that counts down to an event and dynamically changing ad copy based on the whether the searcher fits a profile, such as someone who has previously downloaded content from your site. Today we’ll continue the theme with an exploration of ad customizers, which are little snippets within curly braces {like this} that you place in your ad copy. When Google displays an ad that contains a snippet, it automatically replaces the snippet with text it finds in a spreadsheet….

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Dynamic ad copy based on users or devices

By | AdWords Best Practices

Welcome to the second post in our series about dynamic copy in AdWords. These are powerful tools that alter ad copy if certain conditions are met, but they are underused because people worry that they are way too complicated to understand. But they aren’t difficult at all. They are actually super easy. And using them gives you an edge as your ads compete for attention. In our last post we wrote about how your ad can automatically count down to an event. In this post we’ll talk about how your ad can change depending on user or device. What you’ll learn…

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