AdWords Glossary

By | AdWords Essentials, PPC Glossary

Account Refers to a business relationship with Google’s AdWords service. An AdWords account is required for the AdFury Service. Signing up for Google AdWords and launching campaigns is free. You only pay when someone clicks your ad to visit your website, or calls you. Ad Budget Your ad budget enables you to control how much you spend through an AdWords account over a given period of time. When you AdWords spend reaches the budget, Google will stop serving ads for the remainder of the budget period. Ad Delivery A setting that determines how quickly you want Google to use your…

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