Advertising strategy for commodity products

By | Marketing psychology | No Comments

Imagine you’re at a cocktail party. You don’t know anyone. Maybe a friend invited you to their after-work gathering. If you’re like most people, you’re a little uncomfortable. As you interact you fill the conversational gaps with small talk. But small talk is usually more than filling space. It’s a way to tell people “I’m interesting! You’ll like me.” We bring up books because we want others to think that we are intelligent and well-read. We mention a new fancy restaurant around the corner because hoping to come across as sophisticated and cultured. We look for amusing anecdotes or observations…

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